Strong growth of the HTTPS results on the first page of Google! [Exclusive Guide]
Moz for free users the tool Mozcast that allows to track the evolution of display many items in Google search results. Recently, the threshold of 40% of search results in HTTPS for been exceeded!
the MozCast analyzes every day more than 10,000 queries Google for studying the evolution of different elements in the search results. Among these elements, MozCast analyzes the evolution of the proportion of results in HTTPS VS HTTPS-free results.
in January 2016, the share of the HTTPS results on the first page of Google was 25%. In July, we were made to 30%. Since October 21, 2016, the threshold of 40% comes to be achieved and the progression continues and seems to even be accelerating. If growth continues at this speed, it is likely that in the coming months, 1 first page on 2 or HTTPS search result .
data to take a step back
Attention however analysis of these figures, is not because the HTTPS results percentage increases that Google favours necessarily more HTTPS sites than before .
if Google had indicated that the HTTPS sites would benefit from a bit of boost, this steady increase can simply mean that more and more sites that were previously positioned on page 1 without HTTPS decide to start (but as always in SEO, many other hypotheses are possible).
and, have you ever spent in HTTPS? Feel free to share your feedback in the comments.