SEO: for a definition clear, precise and complete [Exclusive Guide]
the SEO? Everyone knows the expression, but there are few who could explain clearly what this acronym – although it is the leverage for the acquisition of the most influential traffic today on the web. Because it is good, sometimes, to get back to the basics, here’s a (really) clear, accurate and thorough SEO.
who are you, SEO?
even if you are not an expert on the web, digital marketing or design of websites, you’ve certainly already met this acronym: SEO . Behind these three letters, hides an English expression, Search Engine Optimization, that can be translated as “search engine optimization”.
as for its basic definition, it is simple: the SEO is to position a website in the best seats in the results of search engines, where users tend to click when they formulate a query. These positions are called ‘natural results’ or ‘organic’, as opposed to paid results (sponsored links for which advertisers pay the money). It is for this reason that we talk of “ SEO” in the language of Molière.
in a survey conducted with the SEO community, Agency Eskimoz defines the Search Engine Optimization as being the set of actions and optimization techniques that improve the positioning of a website in search engine results. It is already more precise: because we here integrates the levers necessary for the realization of this action as part of the definition. So that SEO is not only a goal (attract more natural traffic to its web site), but also a sum of means.
one day SEO, SEO always?
the SEO for a particularity: this is an area in flux. If its definition does not change with time – Fortunately – the conditions for its application, on the other hand, are subject to significant changes. These transformations may sometimes change the landscape of the SERPs (search engine results pages) by repositioning some web sites and by excluding others, according to the launches of algorithms and filters – for example Penguin, Panda, or Hummingbird at Google.
for search engines, the goal is clear: always more tweaking web pages positioning criteria to meet just the requests of users – pledge of satisfaction (so loyalty) for users. Evolving constantly, SEO is perfected and always gives more space to the quality of content, technology and user experience.
it is this constant search for matching content and the needs of consumers making SEO the first lever of traffic for 60% of the webmarketeurs, according to the study published below: http://www.eskimoz.fr/seo .
remains a point to explore: how concretely works Search Engine Optimization?
3 times the SEO
there are commonly 3 constituent areas of SEO: the technical, editorial and netlinking. Explore these 3 concepts in detail.
technique. First aspect of SEO “one page”, technology declines all elements in the architecture of the pages and putting them in accordance with the requirements of search engines.
- html tags
- the rich snippets
- the URLs
- mobile compatibility
page display speed
when the robots of search engines launch an assault on the web for crawler pages, they need that these technical points are optimized in a way to show them their path – like headlights that guide ships along the coasts.
the editorial . Second aspect of SEO ‘ one page ‘, writing is (as the name suggests) during the writing of the content published on the pages. Such content must meet several constraints:
- stick to the requirements of the robots of search engines
- integrate the desired keywords under certain rules (presence in the first hundred words, density of 1% about, etc.)
- work the semantic wealth around the keyword
- propose content long enough (at least 300/400 for a static page, 600 words for a blog post)
- write high quality content that appeal to readers and demonstrate the expertise of the company in its specific field of activity
since the launch of the Panda algorithm Google is particularly interested in the quality of the content offered on the sites. It is therefore a lever should not be overlooked.
netlinking . ‘Off page’ SEO lever is sometimes considered the most important of all – SEOs fail to agree on its real influence, but everyone recognizes that this is a crucial lever. The principle is simple: get to the inbound links (backlinks) from other sites, in order to highlight certain pages. A good netlinking requires:
- to multiply the sources of incoming links.
- to get backlinks from sites with a good reputation, appreciated by Internet users and experts in their field.
- to hunt the backlinks from ill-considered sites;
- to focus on the partner sites in a close theme to one of the pages in question (for example, it will be counterproductive, for an article on SEO, get a backlink from a DIY site).
in short, these 3 areas each represent a percentage of time to SEO, which is translated usually by the expression “10/30/60”, or 10% of technique, 30% of editorial and 60% of netlinking. Rates which, here again, nothing fixed.
build SEO strategy upstream
Finally, details that SEO is not a concept but an approach: she must be prepared prior to the launch of an Internet site, and continued throughout its operating – condition sine qua non for the results.
Additionally, any SEO strategy, that it applies to a site under construction or existing, must pass by conducting an SEO audit. This allows you to identify any immediately blocking of a site and/or optimization levers in order that the SEO points gives the best of himself!
good definition of SEO cannot be limited to its purpose: it must integrate the methods and strategies that come with it, and who are the many facets of my true nature.