Project AMP: 1 year after, what results? [Exclusive Guide]
with nearly 2 billion smartphones in the world and now more than 50% of the searches on Google in mobility, the mobile compatibility and optimization of the loading time are 2 essential sought by all sites. To meet these new challenges, the MPA project was officially launched on 24 February 2016!
reminder: AMP, what is it?
the AMP (Accelerated Mobile Pages) project is an initiative open source launched in priority for publishers to make their content accessible almost instantaneously to mobile users.
with as promise to make 4 X faster, WAP sites attracted in one year over 700,000 sites around the world.
used mainly on sites publishing news, html AMP however can now also be used on static pages and even e-commerce sites.
what interests to opt for the GPA?
if the AGP allows above all to improve the user experience of a mobile user by significantly accelerating the loading of a page, the highlighting of pages AMP in 2 different ways Google provides a boost of significant visibility for content creators:
- on the popular searches with many sites offering content AMP (formerly “trump” above) , AMP articles are collected in a carousel “for a” (dedicated to AMP) which gives them a forward than the articles setting no AMP (here: article of La Libre.be)
- in search results natural, WAP pages have both the logo “AMP” indicating to users that it is a page is delivering quickly, but they can also display a carousel AMP dedicated to the site in question (screenshot on the right) What doubly encourage a CTR higher than a traditional result no amp mobile SEO.
AMP, 1 year after, what results?
if there are many French publishers have adopted AMP, 1 year later, all are not found any. The world and the Figaori, 2 heavy weight of the online press, notably decided to not to publish their content via WAP.
in a recent article published on the official blog of the MPA project , the present some results look promising:
- Wired : 25% increase in its rate of click from the results of research since my switch to AMP
- Washington Post : 23% increase in mobile users who return to the site after 7 days since the establishment of MPAs
- Slate : + 44% of unique visitors / month and a 73% increase in the number of visits per unique visitor per month
these some positive results, however, are relative since AMP is can only be a small factor contributing to such results. If all French publishers do not use AGP, it is also because the technology for its limits:
- by reading an article, users remain on a Google URL and it is not easy to redirect them to the mobile version of its site
- despite the recent progress, monetization options are much more limited on AMP than a classic mobile version
an infographic to the 1 year of the WAP
on the occasion of its 1 year, the MPA project introduced this short computer graphics referring to prominent figures of the use of the WAP in the world: