Passive income: 9 lessons learned from my first 3000 euros per month [Quick Guide]
photograph of Ryan McGuyre
Note: this guest article was written by Soph ie Lecomte of the site editor plug
in recent years I divided my time between Paris, the Thailand, some other temporary destinations and now Buenos Aires.
I’m not saying that to maintain the myth of the “passive income” feet in the water at the beach (good luck for working in the Sun), but to remind that this type of business on the Internet allows you create a flexible life and tailor-made , and is a perfect continuation of an independent activity (consulting, freelancing,…).
the purpose of this article is to share with you 9 lessons of these few years of blogging and niche sites management: monetization, SEO, list building… but also how stay productive when, frankly, everything lends itself to the opposite! With one goal in mind: you can also get your online presence.
1 – the SEO remains the main pillar to attract the traffic referred to your site
Facebook, Google AdWords, Pinterest, Instagram, YouTube, participation in forums… as powerful that can be your channels of promotion, the success of a niche site is based a lot on SEO, i.e. the acquisition of organic traffic.
to be more precise, it is at the level of the long tail you will be able to obtain lucrative positions on page 1 of Google.
‘long tail’ designates these long and precise expressions to research limited volumes which, when aggregated, drain the constant and ready to buy to your niche site traffic. You already come across without necessarily paying attention when you do a search on Google:
Let’s say you manage a site that sells Nike sneakers in affiliation. Position yourself on “nike sneakers” will be neither easy nor necessarily the most profitable.
on the other hand, by exploiting the long tail of “nike sneakers”, you will get terms such as:
- “sneakers nike woman 40”
- “sneakers nike half marathon”
- “buy nike free shipping basketball”
- “sneakers nike pink delivery paris”
and so on. The interest of these keywords is that they are so accurate that they show often a strong intention to purchase of the Internet . Second point of interest: it is often easier to ranker on these terms, rather than keywords to volumes where the competition is fierce.
on one of my niche sites, the long tail represents a contribution of around 1500 euros per month… While Google Keyword Planner tells me “only” 40 medium-sized on the targeted terms monthly requests!
so remember that working on your site: the systematic exploitation of the long tail will necessarily earn you income . If you don’t know where to start, I’ve compiled a list of keywords and free , the example in the picture below:
– 2 must vary the sources of income
choose a single source of income for your site is equivalent to buy shares on the stock market from a single company. To limit the risk of all lose from one day to the next, diversify your ways to monetize your site :
- advertising (AdWords or live)
- product (your own) or training
I would add also that you can apply this strategy in a comprehensive manner, by creating a portfolio includes several niche sites . Not only this will allow you not to put all your eggs in one basket, but you will also enjoy vary the topics and style used to attract and convert your hearing.
3 – invest upfront allows not to lose time and accelerate the growth of your site: don’t be cheapskate
at the very beginning, the idea of buying a premium WordPress theme seemed odd: there were so many free! Ditto for the alternative versions of tools and paid plugins, for training…
do not make this mistake: invest early in a good Web host, a flexible theme and tools that make life easier. And above all, invest in yourself : training in negotiation, pricing, SEO, blogging, design, creation and launch of products… identify what you want to improve and learn from the best.
for the rest, delegate. You will waste time trying to control everything.
4 – blogging improves your SEO and your sales
there are several ways to define a niche site. Some people prefer to create a set of pages “fixed” well structured and work to send the traffic.
for my part, I noticed that by grafting an active blog on a site, prospects of engagement of visitors and increase of the themes covered improving and referencing, and conversion rates (registration, purchases, etc.).
5 – resting on the motivation is a big mistake
I was talking with a friend a few weeks ago. She is good in several areas that would lend themselves particularly well to a business on the Internet.
my first reaction? “”
‘ I wish I could do that, but the problem is that I have no self-discipline.
seen like that, actually…
when it comes to your own Web site, nobody is there to push you to work regularly. You can’t blame your boss, the transport strike that you lost 2 hours of work, depressing weather, the barking of the neighbor’s dog.
no: If the work is not done, it is that you did not.
but if you rely on the motivation to act, you have lost in advance.
“passive” income requires an investment of time up front (to enjoy the results then), but also regular maintenance operations:
- regular Publications;
- sending newsletters;
- update your calendar editorial;
- change theme, installation of new tools.
- resolution of technical problems.
it also means that you will have a few Sunday mornings to struggle with your webhost or monitor your rankings to catch the blow if your competitors predictably you. Yet for all that, you need to be a minimum of discipline.
and to succeed on the Web, the word is the same as for the sport: “ You have to show up ‘ .
Note that I speak not to be the best, but already to be there, and do it again the next day, the day after, etc. The difference in results is done on time. You must be there, present, and so be disciplined enough to move forward.
the problem is that fixed idea embedded in the brain of most people: should be based on the motivation and the self-control to successfully work independently .
actually, motivation is ultimately nothing more than a umpteenth decision in the day: to do or not do. And just as the desire does not fall from the sky after several years in a couple, the motivation is not something that you ‘have’ or ‘do not’: you must not wait passively for it to occur.
people who succeed the most “to order” are actually those who have learned to reduce their exposure to the temptation and distraction . In other words: those who Excel in terms of self-control are those who have the least need to use .
research on the subject shows that if your goal is to eat less sweets, simply find yourself nose-to-nose with a box of cakes shows you missed something. PANCE you shouldn’t be trying to have to call your motivation to resist, but rather of not having this box of cookies under the eyes.
so let me repeat the principle that will make the difference:
you must not rely on the motivation to work regularly on your websites (or any other project for that matter), but become the architect of your environment .
- that’s how you organize things that helps you make the right choices.
- it is this by whom and by what you choose to be surrounded allows you to stay focused and not think about the rest.
- is the immediate availability of X or Y distraction or temptation that makes you have to resist. For example, have Facebook available click for opening tab does not help to write a blog post.
make every effort for your environment plays in your favor and is not a daily struggle to put you to work effectively through also implementing systems and routines . By installing habits, you no longer have to think and so more to choose (based on the “motivation”) what you do.
you do, that’s all.
see it as you brush your teeth. When you were little, it was a chore imposed by your parents. Today you do it mechanically, your toothbrush is under your nose in the bathroom, and it may even be that you worship your dental hygiene routine.
it’s the same on the Web. You must systematize your actions . It works in all areas: prepare my gym bag at the foot of the bed the day before makes it easier to go directly to the gym in the morning.
as A personal, I apply the same principles to all areas where I want to achieve objectives.
I want ABS and be more fit? My coach waiting for me 3 times a week and my business are ready the day before. It’s more expensive than a gym, but I’m 100% sure to go there and achieve my goals.
here are other tracks to be productive without pain:
- try an approach where you voluntarily limit what you do . For example: “I can’t write 200 words per day, to the maximum.” But you have to do. 200, stop. Gradually increase the dose and you will have naturally incorporated what you have to do it without effort. Like a muscle finally!
- If you have difficulties to write, use a editor without distraction and pleasant to use . I recommend Hemingway, but you have other alternatives.
- limit the number of choices and decisions to every day when you work on your blog. If you get every morning about about what to write, what site contact or what time share on Twitter, you’re going straight into the wall. Create rather a specific editorial with arrested dates calendar, a list of tasks in advance, and only use a limited number of tools. Thus, everything is planned in ‘recurrent small doses’, and you just have to turn on your computer to perform the action. With fewer daily to make choices, you will act more easily and without motivation.
- you must integrate and appreciate the fact that the results will come more later . The “delayed gratification” directly influences your ability to execute a plan and be more successful in life. It is not me who says this, but researchers at Stanford University (cf. Cognitive and attention al mechanisms in delay of gratificatio n ).
- the temptation is great to lose 6 hours a week looking for a new plugin, a WordPress theme, a miraculous solution to increase your visibility on social networks… The tools are there to help, not to waste time. My approach is this: if the purchase is less than $ 50 , I’ll take it in stride and can move forward.
6 – “Good practices” are not always (and what that means for you)
according to your market and the type of visitors that you attract, some practices that work wonders for others will just won’t work for you.
on one of my sites for example, advertising does not, despite real efforts of investment. On another, the implementation of an auto-responder is not as effective as expected, insofar as it is a very seasonal business where people need answers within one month, before to move to something else.
my advice is to show you good student by applying best practices, maximizing what you can, but know when to stop harp you on the color of a button, story to move on.
In other words: concentrate on what works . After a few months, the analytical data from your site will already reveal you your strengths (what type of content works well, what kind of form or button helps to convert, etc.)
7 – in many cases, the design of your blog is important bit
my most profitable niche site is ugly. I say this with affection, but that is the reality. I’m aware of… and do nothing to change it (at the moment).
on the other hand, it for been designed to be quick, clear information, precisely meet the expectations of visitors and allow them to buy with one click.
don’t you pull immediately the hair from months on the design of your niche site. Opt for a minimalist theme, designed for convert, be easy to handle and light at the time of loading. You decide later to change… or not!
8 – create a list of subscribers from the first day
this should be mandatory as soon as the installation of a blog or a site: the addition of a form (or even several) to grow your list of subscribers with .
the interest to have visitors subscribe to your newsletter is that if something goes wrong with Google, you have a direct way to continue to send the traffic to your blog. E-mailing is also a good way to promote your products and services.
therefore, even if you have only 10 visitors per day initially (and I’m optimistic), open a MailChimp, aWeber or GetResponse account and add a registration form in the sidebar of your blog, at the bottom of your articles or anywhere else likely to attract attention. Later, you’ll see quickly that creating a sequence of automated e-mail after registration of a new Subscriber is required.
9 – the patience pays (literally)
you read it dozens of times on Blogger Pro and elsewhere: don’t expect to get rich overnight. On the other hand, start now to build your niche or blog monetized site databases to reap the benefits in a few months.
even by putting everything in place for a strong SEO and effective promotion mechanisms, you must be patient.
but, and this is the beauty of the thing, your first sales and your first positions on page 1 of Google will fall often at the point where you do not expect: and it will be looks like the beginning of the 2nd wave of growth for you!
above all, don’t be fooled a few euros from the beginnings: accumulated over time and growing radical early, you will be surprised to see where your niche site takes you financially!
and what have you learned from your month or years of blogging?