How to build your brand and create your universe [Quick Guide]
how to build your brand and create your universe
by Edith Lassiat
this guest article was written by Edith Lassiat site Happy Life Lab
a unique experience, the universe of luxury:
luxury for something special and unique that can be intelligently dissected to bring us keys in our construction of web-entrepreneur.
it brings together a number of values, of replicable factors.
having worked for years in the field of luxury, I learned a number of valuable key that I propose to transpose.
the dream, the evocation of the universe that the brand contains in itself
on the web, we’re going to reach as many people and often without having the meeting place, so we give a illusion of presence without major argument, physical presence and yet we go create a strong, powerful and often emotional link .
we represent an intimate presence often – out face-to-face seminar to organize some of us – without other support that the dream spread in our offers, our shared moments…
it is our identity and what we convey that will transmit the dream.
attention: when I talk of dreams, I speak not of illusion, because the offers and programs must have a true transformative power for those who will follow them.
the coherence of the chain of value and marketing
over time, the link that is created is a color, a unique flavor and is based on a clear and recognizable identity. in the luxury ingredients reflect (of the product to the network, the leaflets, to shops, to the vendors…)
on the web, we can talk about the DNA of those that you follow the wire webinars and videos or blogs.
each move by its history, its personality, its way to share a unique and recognizable species among all.
a unique DNA, a tone, a quality, specific content.
a DNA can be found in all of the media through which we communicate (websites, blogs, emails, social networks…)
find your DNA is one of the keys to long-term success.
find your color.
the entire chain of communication of web entrepreneurs is sophisticated, precise and demand a real mastery of the tools of the image conveyed.
it requires a particular skill and must project elements that make recognizable among all. It must be neat.
a X email may look like an email to Y.
find your tone. Your identity.
Ditto for a Facebook page, a YouTube channel, a blog or a site for…
A coherent presence through all media we will use helps increase our presence and our consistency.
the clear transmission of the same values that are yours
this coherence is intended to print your uniqueness in the hearing.
your specificity, your identity. It guarantees you a specific space in the competitive, multiple Web universe and a strong, emotional presence in memory and affect your hearing.
the feeling of belonging that he creates my “adopter”
the uniqueness of your presence generates a link hard and generates a feeling of belonging among your audience. That’s what keeps her coming back.
allows you to create appointments. A real expectation.
the same users of the brand are its ambassadors, our own satisfied customers or loyal listeners are going through their testimonies reinforce our reputation.
the steps of your success:
what are the steps that as a web entrepreneur you will cross and master to Excel in this still very competitive and constantly evolving?
1 / the importance of your identity. You define. Build your reference universe.
know you intimately, your strengths, your weaknesses, your resistance
your codes, your story, your values, your expertise, your lifestyle…
dare to be yourself, highlight who you are.
tell your story, your personal legend, your saga.
It is this that will allow you to define your DNA and inspire who will be attracted to your personality and your story, who will recognize.
2 / define your vision:
see long-term , are you planning on the duration.
Build a lasting presence.
be aware that everything is built over time and duration.
your values support your vision, will give you the power necessary and momentum to get through difficult times.
what contribution do you want to bring to the world?
3 / create a strong emotional emotional connection with your audience, whether buyer or not.
it is essential to attract the right audience and the right customers based on who you are and what you émanez.
use your life, your story of your dreams!
what do you have successful individual who can help others transform their lives?
what did you overcome and you can bring to the world?
(Voir le PPP (Point de Peine Paroxystique) Laurent Chenot in B3G)
the WOW effect it is possible!
it comes from the power of your history, your desire, your passing, your commitment.
you attract people who have a history, values and needs similar to ours.
“you can’t buy what you’re selling, but what you émanez, you inhale”
highlight your personal saga, your personal legend, it goes by
be clear in itself, to know each other…
know how to write it, convey her…
and accept that you can’t please everyone.
4 / know your market
make your market and studies of the themes that you match
books (which are the best sellers, titles, subjects…)
Blogs (which are most active)
subjects (radio, tv, press)
what is happening in the collective unconscious (what are the more tangible expectations)
Identification and recognition of your expertise
what are the subject, the angles, the specifics that you can bring?
5 / expand your connections to the heart of the business
promote interconnection between the partners.
to be aware of the importance of Networking, the master-minds
be present everywhere
you should know who is doing what?
understand the circles of influence and action
learn from the experts who share their knowledge in these events.
skill level up
be aware of the importance of learning, expand your curiosity
6 / find your DNA of communicating
everyone for my way to transmit, brakes, its areas of strength, but the key is to get out of my comfort zone and learn to go towards others in a way that suits you.
the one where your authenticity and your homeland security emanate the better.
7 / learn what your customer, your avatar.
know who he is, how he lives, what he dreams, needs, desires, frailties, strengths, and create your offer to make it irresistible.
Uone of the keys of the meeting is to organize regular webinars that were born of this interaction and a powerful emotional connection and a detailed knowledge of their needs.
Edith Lassiat site Happy Life Lab