Google Adwords: an always more discreet label for the sponsored links! [Exclusive Guide]
Google Adwords for deployed in the United States and in Europe, a new label that is originally intended to “differentiate” sponsored links of natural links in its search results.
after removed the ads in sidebar , added 4 sponsored links instead of 3 above the water line, past ads in yellow labels and Green, Google for just deployed a new update that could impact the rate of click of natural and sponsored links in its search results : the passage of the “Advertisement” label on a green background to a ‘Ad’ label written and flanked by green.
if the difference is not obvious at first glance, Google for probably not changed my label without having studied the results of a test performed on millions of searches.
so there is a good chance that these indicated a better rate of click on Adwords ads, even if the search engine says he finds the new label more readable for users…
reminder, here’s what Adwords ads a few years ago looked like:
what do you think of this change?