Google Adwords: an always more discreet label for the sponsored links! [Exclusive Guide]

2:07 pm February 28, 20177531
Google Adwords: an always more discreet label for the sponsored links!

nouveau label annonce adwords

Google Adwords for deployed in the United States and in Europe, a new label that is originally intended to “differentiate” sponsored links of natural links in its search results.

after removed the ads in sidebar , added 4 sponsored links instead of 3 above the water line, past ads in yellow labels and Green, Google for just deployed a new update that could impact the rate of click of natural and sponsored links in its search results : the passage of the “Advertisement” label on a green background to a ‘Ad’ label written and flanked by green.

front:

ancien label vert adwords

after:

nouveau label vert annonce adwords

if the difference is not obvious at first glance, Google for probably not changed my label without having studied the results of a test performed on millions of searches.

so there is a good chance that these indicated a better rate of click on Adwords ads, even if the search engine says he finds the new label more readable for users…

reminder, here’s what Adwords ads a few years ago looked like:

anciennes annonces adwords

here’s what looked like the block of links Google Adwords again a few years

what do you think of this change?

your opinion on this info?

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