7 tips to boost the rate of click (CTR) its results on Google SEO! [Exclusive Guide]
optimize the results click rate already positioned on Google SEO can dramatically boost optimized positioning and traffic to the landing page. How to optimize its CTR? Here are 7 ways to test.
1. Identify your content with a low CTR or optimize
before any attempt at optimization, it would be a first time to analyse my pages to determine which need to be reworked. Improving the CTR is attracting more traffic to my pages and therefore likely more conversions, even to SEO positions and identical search volumes.
how to analyze the SEO CTR of its pages?
click on your SEO results can be retrieved on Google Search Console in the report “ Search Analytics ‘.” This report will tell you, in addition to the average your results click rate, average positioning of these on all of the queries that they target.
of course more your SEO positioning will be good, more your CTR will be naturally high . However, this isn’t because you’re already first on a query that you shouldn’t optimise your CTR, on the contrary.
PS: this study on the SEO CTR means based on sponsored links Adwords should interest you.
2. Enjoy all the rich snippets from Google to available
Google allows you to tag sheets produced, test articles, recipes,… to then display a rich snippet items marked directly in its search results, even before users have clicked on a link.
if the rich snippets most commonly encountered by users are the golden stars, they are also those who allow to optimize its CTR (especially when other sites don’t use it). Take advantage of this display, to however properly tag its pages with Schema.org.
to learn more, here appointment.
3. Avoid securities suroptimisés with too many keywords
If you are used to optimize your titles for SEO, you must have a tendency to place the most important keywords on the left of your title (which is a good practice anyway), in order to optimize its CTR, it should be careful not to add a series of keywords which will not want to in the user to learn more.
4. Put yourself in the shoes of the people targeted by your page
which keywords are looking to access your page? What were you looking for if you were in their shoes? What information do you wish you had before decide you? What are the research generally associated with the main keyword that you are targeting?
these questions can be very useful to optimize your Title tag and Meta description to give want users to find answers to questions on your Web site.
5. Use numbers in your titles and meta description
use numbers in their titles, and the meta description is a very good way to attract the attention of the user. By clicking on your link, so he knows what to expect (careful don’t disappoint him on the other hand, this may more to penalize your positioning than anything else with the poggo sticking effect).
after a recent study conducted by Conductor, using numbers in its securities improves the average CTR of 36% , just that!
do not hesitate to use them wisely in your Title and Meta description.
- ‘get a quote in under 2 minutes!’
- “10 tips to achieve your SEO strategy”
- “5 essential tools to boost conversion rates”
- “how to boost sales by 25% with this easy to set strategy in place”
6. Opt for short URLs and descriptive
If you have consulted our infographic on SEO On-Page Optimization , you know that the short URLs work best in SEO as long URLs or with many IDs.
for the optimization of its click through rate in Google and any other search engine search results, it is also important!
many CMS like WordPress allow you to rewrite and simply optimize your URLs, do not deprive yourself.
7. Test your titles and Meta description
in the same way that we do A/B testing to optimize the user experience and conversions on a website, it is possible to do A/B testing of titles to determine which work best.
to do this, you have different options:
- share your content on Twitter with several days apart using different titles, repeat the operation several times (if appropriate to the page) then analyze results
- make several Google Adwords ads with different ads, then divide the budget equally between your ads then observe which one works the best (no need a big budget for it in general (unless you are in a very very competitive with very high CPC).
- share your pages on Facebook using different hooks and observe the results (if you do not have enough fans to make a representative test, a small budget Facebook Ads will work if your page is important enough to get you to invest a few dollars in the latter).