3 ways to learn SEO in 2017 [Exclusive Guide]
you are still a student, the SEO you are interested and you want to do your job? You are currently a professional digital but this rope missing to your bow? You are currently working in a world that for nothing to do with the web, but want to learn more about SEO? You’re already referenceur but do want to improve yourself? Here are three additional ways to SEO in 2017.
1 – follow a course specializing in web and SEO
currently in France, only a professional license is really specialized in SEO. Named “ ATC Professional license: Référenceur & Editor Web “, this professional license a 1 year takes place in Mulhouse and accept candidates who have a minimum Bac + 2 level. ”
for prospective students who wish to learn SEO in addition to other web skills, some other less specialized courses but also very interesting are also right out of high school.
schools specializing in the web (ex: Hetic, the Institute for the Internet and multimedia, Supdeweb, EEMI, Web School Factory,…) IUT and universities (ex: IUT michel montaigne, University Paris 8,…), many courses are now available and allow to learn the SEO while gaining other skills in the trades of the web.
2 – training agencies SEO professionals
many SEO agencies now offer training more or less advanced depending on the level of their interlocutor.
These formations, usually performed by senior consultants, are intended for different audiences: the SEO project manager who wishes to develop the digital project manager who would like to specialize, through the marketing manager who wants to get a better overall understanding on this lever to free traffic acquisition.
some agencies, such as Primelis, offer eligible OPCA and DIF SEO training: https://www.primelis.com/expertises/formation-seo/
the Agency for 3 programs separate and intended for different levels. “Essentials” program aimed at beginners, the program ‘Advanced’ for managers who need an overall view and the ‘Expert’ program on 2 days for more senior profiles wishing to address much more advanced SEO skills.
of course, other agencies and training centres also offer interesting programs, we invite you all compare before making your choice.
3 – learn alone with the books, internet, meetups, conferences and webinars
If you are the type to want to learn alone without outside help, be aware that many of SEO are self-taught and that it is perfectly possible to form only.
start with the basics with books
to start in this way, read a few books on the basics of SEO is usually a good start, even if this is not enough.
attend SEO events
we also recommend that you participate to events, conferences and meetups SEO organized everywhere in France. These forums are very interesting to confront ideas and ask questions.
the association SEO Camp for example organizes many events (SEO Camp Day but also SEO Campus), appointments appreciated and confirmed but also the SEO SEO become.
of course, the association SEO Camp is not the only one to organize events, other conferences are often held everywhere in France (SEO by Night, that of the Web, Webcamp Day, SMX Paris, Salon e-commerce…).
the meetups held by companies specializing in SEO as used are also very good opportunities to exchange with professionals who manage important sites.
follow webinars free
of many webinars (web conferences live on the internet) are held weekly on a variety of topics. The dedicated to SEO issues and distributed free of charge on the internet via platforms like Webikeo are a very good way to improve specific aspects of SEO, based on the themes. The interlocutors who are these online conferences are usually senior SEO consultants who operate in specialized agencies.
test their knowledge on its own sites
the best way to learn SEO then rest of practice testing my knowledge on its own websites. With WordPress, it is possible to create your own website simply and cheaply, it is an ideal platform to start and test your SEO knowledge acquired through different means presented in this article.
read also: 4 Web marketing training to follow in 2017
PS: also don’t forget follow the SEO News with LEPTIDIGITAL.